Friday, May 28, 2010

Wear a little Sex and the City

Sex and the City Charms 
published it the Pittsburgh Post-Gazette Wednesday, May 19, 2010
In time for the release of two summer movies, Dogeared Jewelry & Gifts is releasing lines of jewelry inspired by the original media.

This month, the iconic TV series "Sex in the City" gets a necklace charm line. Later in the summer, the book "Eat, Pray, Love" is in negotiations for a keepsake line about the same time the movie is released.

Dogeared is known for creating sentimental totems and keepsake gifts as well as charms associated with charities like Make a Wish. The step up to the silver screen wasn't planned.

"We didn't really set out to do this," said sales director Elizabeth Dinette. "HBO reached out to us. Licensing wasn't in our business plan."
However, a "Sex and the City" jewelry line made perfect sense; the popularity of the series and first movie came from an intimate, yet lighthearted, connection among women.

"Our strength has always been themed concepts, words of inspiration and reflection that relate to our consumers," says Ms. Dinette. "We take the themes from the series that many women identify with and give them a part of that theme."

Dogeared is known for the simplicity of the designs and messages that accompany each item. Quotes were pulled from the show to represent each of the main characters of the series -- Carrie, Samantha, Charlotte and Miranda. Each quote card receives a different charm emblematic of the message.

Attached to charms representing the Eiffel Tower, a martini glass, a diamond and a stiletto heel are quotations such as: "I've been dating since I was 15. I'm exhausted! Where is he?" and "Shopping is my cardio."

"The 'Single and Fabulous' card means you got to have confidence. The jewelry is a reminder," says Ms. Dinette. "The line is about life's journey from a female point of view and the different phases we experience. Every woman can see a part of themselves in this series."

The charms will be released first with HBO and Bloomingdales; later, they will be available wherever you find Dogeared charms. Prices range from $54 to $150.

Dogeared is still in negotiations on items from the book "Eat, Pray, Love" by Elizabeth Gilbert. The movie with Julia Roberts is set for release in August.
First published on May 19, 2010 at 12:00 am

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